by Lindsey | Oct 12, 2023 | TV & Movies
In the previous era of television advertising, achieving proper attribution was a challenging task, often considered nearly impossible. Consequently, numerous marketers hold the belief that same difficulties persist in contemporary approaches such as linked TV....
by Lindsey | Oct 12, 2023 | TV & Movies
YouTube TV has been claiming for a while that switching from cable will save you hundreds of dollars. Now, though Google says it will stop using that marketing claim after Spectrum’s parent company Charter filed a complaint with the National Advertising Division. The...
by Lindsey | Oct 11, 2023 | TV & Movies
According to a new poll conducted by digital marketing platform LiveIntent, 73% of marketers want to increase their investment in retail media networks (RMNs) over the next 12 months. Furthermore, 43% of the 200 marketers polled stated they had already invested in...
by Lindsey | Oct 10, 2023 | TV & Movies
The video below shows an NBA cameraman catching the perfect shot of the ball traveling across the court as the Phoenix Suns score. There are some things in life that are just insanely satisfying. People who like basketball are so pleased with his “insane”...
by Lindsey | Oct 10, 2023 | TV & Movies
Fubo, a live TV streaming service, announced on Tuesday the opening of a new consolidated data center, which it thinks will improve the speed and quality of its video transmission. The change should help Fubo handle the demands of live streaming better, resulting in a...
by Lindsey | Oct 10, 2023 | TV & Movies
Icelandair encountered two issues. First, according to Anjlee Majmudar, vice president of programmatic at the airline’s digital marketing partner Brainlabs North America, “they had to change a lot of flight routes because of border rules after the...