You've probably seen the headline about 2.9 billion people's info being stolen. Isn't that a rather alarming number? But one privacy expert opted to unleash his inner Shakespeare and say that the headline got it all wrong: "A breach by any other name would not be this...

TikTok has released a new study highlighting its ability to raise awareness of new release movies and persuade people to watch them in the theater. Based on on-platform interaction statistics, the paper examines how TikTok users interact with film content, as well as...

Google doesn't want AppNexus founder Brian O'Kelley, the godfather of programmatic, to testify in its ad tech antitrust trial, which begins on September 9. It also does not want Index Exchange CEO Andrew Casale, OpenX CEO John Gentry, Vox CRO Ryan Pauley, or The Trade...

After a series of appearances by deceased actors aroused outrage, a new regulation governing the use of artificial intelligence in films was passed. California lawmakers passed the new rule in response to technological advancements that have enabled actors to...

According to reports, billionaire Telegram CEO Pavel Durov was released from police detention on Wednesday and assigned to an investigating judge. According to the Wall Street Journal, his iPhone was hacked in 2017 as part of a joint operation between France and the...

On November 10, 2011, Rikard Lindquist, a Finance Manager for Strategic Partnerships at Google, forwarded an internal email with a presentation regarding the display advertising ecosystem. This document, which is currently part of a court case against Google (Case...

Determining whether publishers are shady enough to be removed from the programmatic supply chain requires dealing with shades of grey. However, when a publisher engages in blatantly illegal activities, such as piracy, and goes to considerable pains to disguise it from...

The government's antitrust victory over Google paved the path for a lawsuit against the corporation by Yelp, a competitor web site that allows users to find and review local businesses. Yelp claims Google of abusing its dominant power in general search to direct users...

Sierra Nevada is among the largest independent craft breweries in the United States. However, it wants customers to know that it remains a family-owned and controlled firm. Sierra Nevada has reframed its brand marketing around that theme. Sierra Nevada understood it...

Apple has announced the date of their next major event: September 9th, 2024, at 1PM ET / 10AM PT. The event, themed "It's Glowtime," will be held in Apple Park's Steve Jobs Theater. During the event, the company is likely to unveil its iPhone 16 lineup. The biggest...

According to Meta CEO Mark Zuckerberg, senior Biden administration officials pressed Facebook to "censor" some COVID-19 content during the pandemic, and he promised that if similar demands were made again, the social media company would push back. In a letter to Rep....

Were we mistaken about the future of Nielsen alternatives to TV ad currency? Nielsen's temporary loss of accreditation from the Media Rating Council (MRC) in 2021 provided a major opportunity for the incumbent's challengers. Since Nielsen was chastised for...

In what may be the most bizarre news of the year, hackers stole billions of Americans' most personal and sensitive information late last year — and the colossal breach was just revealed last week. The tragic data dump by National Public Data is a nightmare, revealing...

Admiral, a firm that began with ad block recovery tools, announced the completion of a $19 million growth equity and debt investment round on Wednesday. Harbert Growth Partners, the growth equity arm of Harbert Management Corporation, led the new investment round,...

Google sales representatives apparently instructed advertisers to target underage YouTube subscribers, seemingly in contravention of the platform's own policies forbidding minor targeting. Key Details: Google representatives apparently advised numerous ad buyers to...

That concludes Netflix's second-ever upfronts. Netflix announced on Tuesday that it saw a 150% boost in ad revenues during upfront talks this year compared to previous year. Travel, vehicle, retail, fast food, and consumer-packaged goods brands all contributed to the...

The first iPhone Pro units built in India could arrive as early as September or October this year. According to Bloomberg, Apple intends to begin manufacturing iPhone 16 Pro and Pro Max variants in India "as close to the global debut as possible." This might be a few...

A new study examines the potential and limitations of interactive television advertising. The main findings: 36% higher unaided brand recall compared to ordinary video advertising.95% of viewers prefer adding things to their cart over rapid purchase. Increased CPMs:...

Carmakers continue to auction diver data, a practice that U.S. leaders believe should be stopped. On July 26, Senators Ron Wyden (Oregon) and Edward J. Markey (Massachusetts) wrote to FTC Chair Lina S. Khan, requesting that the regulatory leader look into the...

Are you interested in the realm of video production and creation for advertising and digital media? Over the last two decades, the content development sector has undergone fast evolution, with human behavior and social content significantly altering the landscape....

TikTok has introduced a new trial program in collaboration with NCMEC that will post Amber Alerts directly within the For You stream, offering additional coverage in cases of missing people within the app. This example from NCMEC shows how missing persons alerts are...

Sensodyne wanted to know more than simply if people were watching its television advertising. The Haleon-owned toothpaste brand also wants to focus on attention. But that's an issue because Sensodyne considers its product "quite mass market and broad," according to...

The digital age has revolutionized the travel sector, making it more dynamic and accessible than ever. Adtech solutions are at the vanguard of this transition, enabling advancements that improve both the travel experience and the marketing methods used by travel...

A large database holding over 2.7 billion entries allegedly wound up on a criminal website. These documents belong to people in the United States and were reportedly stolen from the National Public Data (NPD). While the authenticity of the disclosed data could not be...