Metrics And Measurement: The Data Behind CTV Integration With Digital Media

Skai has been focused on expanding its streaming and connected television (CTV) offerings. The company has traditionally offered advertising goods connected to search, social media, and retail media, including not only advertising but also measurement. Retailers are...

Human With Neuralink Brain Chip Finds Progress After Initial Malfunction, According To The Company

Neuralink's brain-computer interface device, or brain chip, has had some challenges since it was implanted in its first human patient, according to the company's blog post. It's been roughly eight months since Elon Musk's tech venture revealed that it was looking for...

Slack’s New AI ‘Recap’ Tool Sends You A Daily Recap Of Important Conversations

Slack has introduced a new generative AI tool that functions similarly to a morning newsletter for your communications. On Thursday, the popular office messaging platform introduced a new "Recap" function that creates a daily recap of critical talks. Users can choose...

Yelp Sues Google After The Search Giant Loses Antitrust Case

The government's antitrust victory over Google paved the path for a lawsuit against the corporation by Yelp, a competitor web site that allows users to find and review local businesses. Yelp claims Google of abusing its dominant power in general search to direct users...

Now That Zyn Demand Is High, Philip Morris Is A Growing Stock Again. Shares Hit An All-Time High

Tuesday, the tobacco company's Zyn brand announced increasing sales. Shares of the Connecticut-based corporation rose past $130 at session highs, setting a new intraday record. The stock is also expected to reach an all-time closing high and post its largest one-day...

Cardi B’s Fans Are Scared About Her Safety After The Met Gala Livestream Unintentionally Leaked Phone Screen

People are taking to social media to urge Cardi B to take action following her performance on the 2024 Met Gala's livestream. While most people resort to social media to comment on the Met Gala's fashion successes and faux pas, last night (6 May), when Cardi B was...

Video Game Budgets Are Increasing, But Ad Tech Still Needs To Catch Up

The vast majority of advertisers who buy ads in video games (91%) no longer regard gaming as an experimental medium. That's the good news, according to IAB and Advertiser Perceptions' joint research, which was released this week at the third annual PlayFronts. The...

Tesla Cybertruck Breaks Down After Passing Through The Car Wash Amid Claims It’s A ‘Deathtrap’

A Tesla Cybertruck driver claims that his almost-new Cybertruck broke down after he drove it to the car wash. The vehicle's owner stated that he encountered an issue with the $80,000 truck just a few months after purchasing it, and with only about 3,400 miles on the...

Amazon Plans To Build 14,000 Affordable Homes, Spending $1.4 Billion On The Project

Amazon has long been known for its low prices on daily items, as well as its streaming services. Amazon has now announced intentions to invest $1.4 billion to build and preserve an additional 14,000 affordable homes. The project began in 2021 with a $2 billion...

Under The New Policy, X Permits Voluntary Adult Nudity And Pornographic Content

Under newly codified standards, users can now openly post, view, and share adult nudity and sexual content on X (previously Twitter). Elon Musk's social media network has revised its policy to permit adult pornographic content that is produced and distributed...
Technology & News
Meta Might Be Right About AI Ad Spend

Meta Might Be Right About AI Ad Spend

What is the best strategy for advertisers to maximize the performance of their Meta campaigns? Meta suggests that the solution is to buy more ads on Meta. It recommends that advertisers add new advertising to their Advantage+ Shopping Campaigns every week, especially...

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