Samsung is making a choice with its new TV selection that might potentially cause some division.
The matte, glare-free display technology that was first introduced on the S95D OLED last year will now be available on a number of additional models, including the company’s flagship Mini LED sets. Samsung is presenting all of its newest televisions at its yearly First Look event at CES 2025 in Las Vegas.
The recently revealed Samsung Display panel, which is technically capable of exceeding 4,000 nits, is probably what gives the new S95F QD-OLED such intense brightness. The business claims that the glare-free coating has been enhanced to further reduce reflections from sunshine, floor lamps, and overhead illumination. Additionally, like LG’s premium 2025 OLEDs that were unveiled earlier today, the S95F can reach a maximum refresh rate of 165 Hz. Gamers on PCs, rejoice.
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It’s genuinely pretty amazing. Samsung is currently adding it to further models. However, the perceived trade-offs are not to everyone’s taste.
If you’re wondering why Samsung’s glare-free screen is so contentious, some claim that the ideal blacks of OLED aren’t as black in all lighting circumstances anymore and that it produces a worse overall image than glossy coatings. This topic has been discussed extensively on AVS Forum, Reddit, and YouTube videos (hello, Caleb).
However, it is evident that Samsung is unfazed by the critics, as the company’s Mini LED “Neo QLED” TVs will now also include a glare-free display for the first time. This includes both of this year’s 8K versions as well as the flagship 4K QN90F. (Purchasing an 8K TV is incredibly foolish; I still strongly advise against it.) If you can’t live without glare, at least you have options with Samsung’s other 2025 4K TVs, which will continue to have a glossy finish.
These new mini LED TVs also come in some rather huge sizes: the QN90F is the largest at 115 inches, while the glossy QN80F is as large as 100 inches. Samsung claims that even on that enormous QN90F, 4K content will look sharp thanks to the aptly called “Supersize Picture Enhancer.” Regardless of size, none of these TVs still have Dolby Vision; obviously, that’s a philosophical decision at this stage.
Samsung is rebranding all of its AI-powered TV features under the Vision AI name until 2025. These include the standard suspects, such as Adaptive Sound Pro, Auto HDR Remastering, and AI Upscaling. However, “with just one click of the new AI button on your SolarCell remote,” you may use the new Click to Search tool to find actors on-screen, the location of a shot, or the clothing that is featured in a scene. Indeed, a special AI remote button has been added.
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Samsung Food, which “recognizes the food on your screen and provides recipes for bringing it to life,” is another new AI trick. I’m a little interested in this and eager to find out if it’s right or not. A far more useful addition is Live interpret, which has the ability to “instantly translate closed captions on live broadcasts in up to seven languages.”
Additionally, the business is utilizing AI to offer more powerful home security capabilities. From the news release issued tonight:
Your TV becomes a smart security center with Samsung AI Home Security. It provides thorough home surveillance by analyzing audio from your TV’s microphone and video feeds from your linked cameras.
Whether you’re at home or abroad, it can provide you with greater peace of mind by detecting odd sounds and movements, such falls or break-ins.
To help you stay connected to your house and protect the safety and wellbeing of your loved ones, you will receive alerts and notifications on your phone or straight on your TV screen.
We haven’t mentioned it in a while, but Samsung is even leveling up Bixby. The company’s voice assistant can now “assist with multiple actions — like changing the channel and raising the volume at the same time” and “better understand context.” Additionally, you may now use the Galaxy Watch on your wrist to control your Samsung TV. Although it has nothing to do with AI, it could occasionally be useful.
Samsung is launching The Frame Pro, a lifestyle TV, which you can learn more about here. All of these 2025 TVs will start shipping this spring, and their prices will be revealed over the coming months.
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