63K Instagram Accounts Associated With Sextortion Scams Are Removed By Meta

Approximately 70,000 cumulative profiles, Pages, and groups have been removed from Facebook and Instagram as a result of Meta's significant action against a well-known sextortion group operating out of Nigeria. Additionally, the mechanisms to prevent them from...

Instream Or Out? Why Is It So Difficult To Accurately Label Video Inventory?

Step aside, advertising-focused websites. Another media quality debate has erupted in the realm of online video. The buy-side is becoming increasingly concerned with how publishers categorize their video content. The Trade Desk sparked a reckoning when it terminated...

Ads Might Have Just Hit Perplexity AI, But Not All Shoppers Are Fully Convinced—Yet

This month, Whole Foods, McCann, and PMG will launch ads on Perplexity AI. However, many others are hesitant, questioning whether the investment is worthwhile—at least for the time being. Their hesitancy stems from two main causes. First, there's the lawsuit NewsCorp...

When Nintendo Announces That Current Switch Games Would Be Playable On The Successor Platform, Its Stock Climbs 6%

In an effort to generate enthusiasm among its present user base for the eagerly awaited device, Nintendo announced on Wednesday that it will permit current Switch games to be played on the popular console's successor. Following the announcement, Nintendo's stock ended...

Metrics And Measurement: The Data Behind CTV Integration With Digital Media

Skai has been focused on expanding its streaming and connected television (CTV) offerings. The company has traditionally offered advertising goods connected to search, social media, and retail media, including not only advertising but also measurement. Retailers are...

Elon Musk Blasts Microsoft For Huge Outage That Causes Worldwide Turmoil

Microsoft is experiencing a severe outage that has caused considerable disruption, and Elon Musk is absolutely loving it. The outage is said to have begun at 6 p.m. ET yesterday (July 18), when businesses and institutions were suddenly taken offline due to an issue...

RSA Films Ad Executives Mourned Following A Fatal Crash In San Francisco

On March 16, two longstanding executives of the advertising industry and their two young children perished in a traffic accident in San Francisco. Their families, friends, and coworkers are in mourning. Diego Cardoso de Oliveira, 40, an executive creative director at...

The Cultural Conflict Beneath Innovative Advertising Technology

One of the most powerful performance levers is creativity, yet marketers underuse this strategy due to cultural differences between the media and creative teams. This week's podcast focuses on creative ad tech, a developing area for marketers looking to deliver those...

A Company Utilizes A Wall Of Lava Lights To Generate ‘Unhackable’ Code That Protects Users On The Internet

An encryption firm uses a unique technique to make their data as difficult to breach as possible. Encryption is an extremely effective approach to protect data online. To access the encrypted data, you'll need an encryption key. This is a terrific approach to protect...

Meta’s Favorite Mix Is Video And Generative AI

Meta said on Tuesday that it is trying a number of new generative AI tools, one of which can take still images and turn them into full-on video ads. In a different test, the aspect ratio of a movie is changed by creating the unseen pixels automatically in every frame....
Technology & News
Meta Might Be Right About AI Ad Spend

Meta Might Be Right About AI Ad Spend

What is the best strategy for advertisers to maximize the performance of their Meta campaigns? Meta suggests that the solution is to buy more ads on Meta. It recommends that advertisers add new advertising to their Advantage+ Shopping Campaigns every week, especially...

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