Thanks to cutting-edge tools, data-driven tactics, and novel technology, the digital advertising scene is changing quickly. Because it provides real-time engagement opportunities and precision targeting, digital audio in particular is transforming the way companies...

Google and the game startup Roblox launched a new agreement on Tuesday that will enable advertisers to buy and grow Roblox's immersive ad formats, including Rewarded Video. According to Roblox, this implies that marketers may utilize Google Ad Manager to place their...

Researchers have created a tool that can instantly convert ideas about speech into spoken words. They hope the brain-computer interface will eventually enable those who are mute speak, even if it is still in the experimental stage. The device was tested on a...

With the underlying premise that those eyes are human, web designers and marketers have been considering ways to attract and retain visitors to our websites for the past 25 years. However, what occurs when agentic AI bots clog web traffic? Think about a particular...

Netflix has incorporated support for HDR10 Plus, enabling Samsung TV owners to fully utilize their device's capacity for enhanced clarity and color in streaming. The streaming service currently provides HDR10 Plus via its Premium package, with the format comprising...

INTRODUCTION: WELCOME TO THE SCROLL WARS Alright, here we go—young vs. old, good vs. bad, smart vs. “that uncle who still forwards chain emails.” Social media gets a bad rap. But pause the judgment and set down your personal feelings for a moment. Yes, it’s chaotic....

Many people believe that achieving big goals requires taking massive steps. In reality, success often comes from small, consistent habits. These tiny steps keep us moving forward without overwhelming us, reducing the need to backtrack or make stressful decisions. One...

A new carbon removal factory is starting to extract CO2 from the air and store it permanently in an industrial park in North Las Vegas, close to a trash storage facility and an Amazon warehouse. The first "integrated" plant of its sort in the United States, Project...

Vice President J. D. Vance stated on Tuesday that the Trump administration's encouragement of AI and technological advancements should be advantageous to both populists and those who invest in and manage technology companies. Vance expressed his concern at the...

Two American astronauts, who have been confined to the International Space Station since last spring, have returned to Earth after a total of 286 days in space. After a 19-hour journey in a SpaceX spacecraft, astronauts Nick Hague and Aleksandr Gorbunov, as well as...

You may receive a call from an individual such as Ana the next time you are scheduled for a medical examination. This person is a pleasant voice who can assist you in preparing for your appointment and answering any urgent questions you may have. Ana, like many nurses...

A tariff on imports from Canada, Mexico, and China—some of the United States' largest trading partners—has been declared by President Donald Trump. The executive orders signed on February 1st impose a 25 percent tariff on goods from Canada and Mexico and a 10 percent...

According to the firm, on March 18, Meta will start testing its Community Notes feature on Facebook, Instagram, and Threads. This crowdsourced method of content moderation allows users to rate other users' notes and provide context to posts. In addition to imitating...

The telecom behemoth T-Mobile said Wednesday that it had completed an agreement on Monday to pay around $175 million in cash to acquire Blis, an adtech business that specializes in location-based advertising. Blis' technology uses privacy-conscious techniques for...

The deadline of April 5th to determine TikTok's future in the United States may not be finalized. According to The Hill, President Donald Trump told reporters in the Oval Office on March 6 that if a deal is not made, he would give TikTok more time to find a buyer in...

On Wednesday, mobile gaming behemoth Scopely announced that it has reached an agreement to pay $3.5 billion to acquire the gaming sector of Pokémon GO creator Niantic. According to Niantic, it would contribute an extra $350 million in cash, giving its stockholders a...

The BBC was informed by a former senior Facebook official that the social media behemoth collaborated "hand in glove" with the Chinese government on possible means of enabling Beijing to regulate and filter information in China. Former global public policy director...

A Delaware judge has raised doubts about Paramount Global's $8 billion merger with Hollywood's Skydance Media by opening the door to a possible bidding war. Delaware Chancellor Kathaleen McCormick asked New York City's public pension funds, which sued to block the...

Tony Hawk's Pro Skater 3 + 4 is bringing two vintage skateboarding games to contemporary technology, much like its predecessor. Additionally, the glow-up is clear to notice even if a different developer has been hired to work on this project. These comparison...

In an effort to assist TV customers with planning, managing, and measuring streaming TV purchases, Amazon Ads unveiled a new artificial intelligence (AI)-powered demand side platform (DSP) on Tuesday. Complete TV offers suggestions for allocating streaming budgets to...

Strong advertising performance and reaching critical audiences across a growing number of channels are demanded of brands; however, many marketers lack the comprehensive audience insights necessary to effectively engage customers due to today's fragmented data...

The upcoming version of ChatGPT promises to be more humanistic in its general knowledge, interactions, and tone. A preview of GPT-4.5, which OpenAI describes as its largest and finest conversation model to date, was released on Thursday. According to the firm, one can...

Despite not being able to speak in natural human English, a video of two AI entities conversing with one another has received a lot of interest online. They changed to a language that only computers could understand as soon as they realized they were speaking to...

On Friday, X announced the launch of AI-powered advertising solutions that automate ad development and performance analysis. Two new capabilities that will be gradually made available to advertisers rely on Grok, X's in-house AI assistant, to produce campaign...