The History Of CTV And OTT

The History Of CTV And OTT

The Evolution of CTV and OTT Sharing cherished memories of going to your neighborhood Blockbuster every weekend is a surefire way to show your age. The emergence of Netflix and its part in forcing Blockbuster out of business in 2007 is frequently credited with the...
Super Bowl Ad Spots Are Almost Gone

Super Bowl Ad Spots Are Almost Gone

CBS has almost sold out of 30 second commercial spots for the upcoming Super Bowl. According to reports, the prices ranged from $US6.5 million to $7 million. The Paramount-owned network claims its inventory for the National Football League game is “virtually...
AI Ad Spending Has Surged This Year

AI Ad Spending Has Surged This Year

The AI boom is being supported by advertisers through AI-related spending. According to a new analysis by ad intelligence and sales enablement platform MediaRadar, they have spent over four times as much on AI product marketing so far in 2023 as they did during the...