by Vanessa | Apr 26, 2024 | TV & Movies
Warner Bros. Discovery launches its first-party data platform, Olli. Warner Bros. Discovery announced the debut of Olli, a new proprietary first-party data platform that will manage campaign planning, activation, and measurement across the media conglomerate’s...
by Vanessa | Apr 25, 2024 | TV & Movies
Pixar is well-known for producing great, even Oscar-winning films, yet there were once concerns that it had created a ‘poor’ movie. Pixar has created a succession of great films that people of all ages enjoy, like Toy Story and Up, Elementals, and Inside...
by Vanessa | Apr 25, 2024 | TV & Movies
Industry professionals are typically well aware that the European CTV advertising business is extremely different from the US market and will not grow in precisely the same manner. The amount of regional competitors, the language and regulatory obstacles prevalent in...
by Vanessa | Apr 25, 2024 | TV & Movies
CTV spending increased in the UK last year, according to the most recent IAB Digital Adspend report, as advertisers seek to invest in cookieless environments. The analysis, conducted in collaboration with PwC, discovered that ad expenditure on CTV devices (£1.2...
by Vanessa | Apr 24, 2024 | TV & Movies
Brittney Griner, the WNBA player who spent ten months in a Russian prison, will appear alongside Robin Roberts in an ABC primetime special on Wednesday, May 1. The 20/20 program is titled “Prisoner in Russia: The Brittney Griner Interview.” “In the...
by Vanessa | Apr 24, 2024 | TV & Movies
Viaplay, a Nordic streaming company, has become the most recent European broadcaster to report evidence of recovery in the TV advertising market with a positive start to 2024. Q1 sales increased by 6 percent year-over-year, which was comparable to the quarterly...