This week, the government is being urged to safeguard content from artificial intelligence by hundreds of publishers, including The New York Times, The Washington Post, The Guardian, and Vox Media, the parent company of The Verge.
The News/Media Alliance trade association is spearheading the campaign, which is dubbed Support Responsible AI, and will include a number of print and online advertisements.
Each advertisement features statements such as “Stop AI Theft,” “Keep Watch On AI,” and “AI Steals From You Too,” with the words “Stealing is un-American” at the bottom. Demand that Washington reimburse Big Tech for the content it consumes. Only a few weeks have passed since OpenAI and Google urged the authorities in letters to permit their AI models to be trained on copyrighted material.
Additionally, the advertisement includes a QR code and link to take readers to the Support Responsible AI page, where they are encouraged to get in touch with their local officials to demand that Big Tech corporations pay journalists, artists, and writers fairly for their labor. It also urges the government to require attribution in content produced by AI.
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Danielle Coffey, President and CEO of the News/Media Alliance, stated in the press release that “Big Tech and AI companies are currently using publishers’ own content against them, taking it without authorization or compensation to power AI products that pull advertising and subscription revenue away from the original creators of that content.” Since many businesses and creators employ AI tools in their work, the news media sector is not anti-AI. Instead, we aim for a harmonious ecosystem in which AI is developed ethically.
Major UK newspapers launched a similar campaign in February. A campaign asking readers to help stop AI from training on copyrighted information led many to plaster the message “MAKE IT FAIR” across their covers. The Atlantic, Seattle Times, Tampa Bay Times, Condé Nast, the publisher of Wired, and Axel Springer, the owner of Politico, are among the other media taking part in the Support Responsible AI campaign.
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