Roku, the top TV streaming platform in the United States, and Sony Pictures Television today announced a ground-breaking agreement to offer NFL Media’s new series, “GMFB: Overtime,” to The Roku Channel.
This two-hour daily show builds on the successful “Good Morning Football” franchise, which has been a regular on NFL Network for the past seven years. “GMFB: Overtime” will be accessible for free streaming Monday through Friday from 10 a.m. to 12 p.m. EST beginning Monday, July 29.
“GMFB: Overtime” will be produced from NFL Media’s Los Angeles studios and will provide extensive coverage of the NFL, including news from around the league, interviews with players, coaches, front-office executives, and celebrities, as well as interesting conversations on themes important to NFL fans.
Joe Franzetta, Head of Sports at Roku Media, expressed excitement about the debut, saying, “It is a pleasure to be the launch partner for ‘GMFB: Overtime,’ which is the ideal addition to our Roku Sports portfolio. This is a significant milestone in our expanding cooperation with the NFL. We are excited to collaborate with Sony Pictures Television and the NFL to provide millions of fans with free access to the latest NFL content five days a week.”
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Flory Bramnick, Executive Vice President of Distribution at Sony Pictures Television, expressed his enthusiasm, saying, “Partnering with the NFL is a dream come true.” Opportunities like ‘GMFB: Overtime’ are unique and rare, and I’m grateful to the NFL for entrusting us with this precious gem. Roku is the right distribution partner for this show since they understand the NFL’s ability to increase viewership and foster true fan connection. We can’t wait for the series premiere on July 29th!”
David Jurenka, Senior Vice President and General Manager of NFL Media in Los Angeles, emphasized the brand’s potential to expand its reach, saying, “With ‘GMFB: Overtime,’ we have an incredible opportunity to introduce this unique and beloved brand to an entirely new audience in all 30 NFL markets and beyond. We are ecstatic about the extension of the GMFB brand.”
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The original “Good Morning Football” will continue to air on NFL Network, Monday through Friday, at 8 a.m. EST, beginning July 29.
The Roku Channel, which debuted in 2017, has expanded to include a massive library of over 80,000 on-demand movies and shows, more than 400 live linear television stations, and premium subscription options. The channel is available on Roku devices, online, and numerous smart devices, allowing fans to view programming for free.
“GMFB: Overtime” will be distributed in the United States by Sony Pictures Television, which is well-known for its enormous collection and global content distribution. NFL Media will produce the series, alongside important showrunners and producers to ensure high-quality material. The executive producer will be Michael Davies of SPT-backed Embassy Row, who has won seven Emmy Awards.
Roku, Sony Pictures Television, and NFL Media have announced a partnership to create a must-see series for NFL fans, offering fascinating content and unprecedented access to the NFL world, all for free and available to a wide audience. The premiere of “GMFB: Overtime” on July 29 represents an exciting new chapter in the “Good Morning Football” franchise.
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