Microsoft Advertising has introduced new AI-powered asset recommendations for video advertising, with Connected TV ad recommendations to follow soon.

AI-powered ad production tools are growing more complex, enabling advertisers to scale their creative efforts more effectively. More precisely, the ability to readily produce materials for several formats (video, display, and CTV) enables more consistent cross-platform campaigns.

How It Works:

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Advertisers enter the URL for their landing page.
AI creates video ad recommendations.
Marketers may edit and refine AI-generated assets.
The bigger picture. This approach is consistent with the broader trend of AI integration in marketing tools, which aims to increase creativity and productivity.

Between the lines. Microsoft is establishing itself as a market leader in AI-powered advertising solutions, competing with other large ad platforms.

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What to watch. How these AI tools affect ad performance, and whether they result in more consistent creativity across brands.