According to Paul Gubbins, Head of CTV Strategy & Marketing at Publica by IAS, the conversation across panels at this year’s New Video Frontiers demonstrated that programmatic is no longer on the fringe of TV.

This is a significant change from a few years ago. However, there are ongoing discussions about how to blend the best of traditional linear with the precision of digital advertising.

READ MORE: For Programmatic Expansion, Triton Digital Acquires An Audio Brand Safety Startup

In this interview, taped at NVF 2024, Gubbins describes Publica’s solution to this difficulty.