Amazon discussed its efforts to safeguard its businesses from counterfeit goods in its yearly Brand Protection Report, which was made public today.

As per this study, in 2023, Amazon blocked 700,000 illicit actors from opening selling accounts and eliminated 7 million counterfeit products.

In order to block counterfeit goods from entering its stores, Amazon claims to have invested more than $1.2 billion and hired more than 15,000 workers. This involves the use of machine learning by scientists to identify fakes.

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Our four main areas of focus remain the same for our brand protection strategy to be successful: (1) strong and extremely successful proactive measures to safeguard our store; (2) industry-leading tools that allow rights owners to collaborate with us to better protect their brands; (3) developments in holding bad actors accountable; and (4) enhanced customer protection and education. We have been thwarting counterfeits for many years, and we continue to have remarkable success in doing so. In a statement provided to Cord Cutters News, Amazon claimed.

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Amazon sums up the main points of this report as follows:

1) Bad actors are being discouraged from trying to create new selling accounts by our improvements in seller screening. Our thorough seller verification process swiftly ascertains the validity of official identity documents and whether they correspond to the person wishing to sell in our shop by utilizing technology such as enhanced picture and video verification, document forgery detection, and other tools. These tools, along with ongoing advancements in machine learning-based detection, are discouraging fraudulent actors from trying to open new Amazon selling accounts. More than 700,000 attempts by unscrupulous actors to open new selling accounts were blocked by Amazon in 2023 before they could list even one item for sale in our shop.

2) The quantity of products that were put up for sale in our store kept increasing, but the quantity of legitimate notices of infringement that brands filed fell. In order to keep ahead of new and emerging bad actor techniques, we continuously invent and enhance our automatic brand protections, which make use of the most recent developments in artificial intelligence. To safeguard consumers and brands, these cutting-edge machine learning models employ thousands of signals, including information from brands registered in the Brand Registry. In 2023, our team employed a range of sophisticated machine learning models, encompassing noteworthy progressions in computer vision and extensive language models, to methodically identify numerous forms of infringement. This included enhancing our capacity to precisely identify intricate visual intellectual property violations involving logos, shapes, and patterns. These developments enable us to perform repeated, complicated activities at scale precisely and effectively. While the quantity of goods we have in stock has increased dramatically since 2020, the overall number of legitimate notices of infringement that brands have filed has decreased by more than 30%.

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3) By collaborating with brands and law enforcement worldwide, we are able to effectively apprehend more wrongdoers and prevent them from mistreating our and other retailers’ establishments. Our attempts to locate and take down counterfeit firms are effective and benefit the entire world. Amazon’s Counterfeit Crimes Unit was established in 2020, and since then, it has prosecuted over 21,000 offenders and referred them to law authorities for further action. Over 7 million counterfeit products were found, confiscated, and properly disposed of globally in 2023, shielding consumers from harm or resale further down the retail supply chain. Along with eliminating counterfeit goods, Amazon bolstered its cooperation with Chinese law enforcement and brands in its cross-border anti-counterfeiting campaign in 2023. This resulted in over 50 raids that were successful, identifying and apprehending over 100 suspects for interrogation—many of whom are upstream distributors, suppliers, or manufacturers of counterfeit goods. Due to this cooperation, several people were found guilty of crimes and received fines and jail terms.

4) To inform customers about the risks associated with buying counterfeit goods, we are collaborating with associations and industry experts. We are aware of how critical it is to inform customers about the dangers of fake goods, and we will keep looking for ways to improve consumer education. As an illustration, consider the Unreal Campaign Challenge that Amazon introduced in collaboration with DECA and the International Trademark Association. Students were required to create a public service advertisement (PSA) in 60 seconds outlining the risks associated with buying counterfeit goods as part of the challenge. Over 177,000 DECA members worldwide participated in the Unreal Campaign Challenge, and the victors were acknowledged in front of 22,000 students during DECA’s annual International Career Development Conference.

“We are pleased with the strides we have achieved in our store’s efforts to stop counterfeit goods. Significant innovation has been needed for this, and without the alliances we have been able to form with groups, businesses, legislators, law enforcement, and other stakeholders, it would not be feasible. Even though we think we’ve come a long way, we’re still dedicated to keeping innovating and won’t stop until there are no more counterfeit products. I cordially welcome you to peruse our 2023 Brand Protection Report, which includes more thorough updates on these key areas of concentration and our 2023 accomplishments. said in a news release by Amazon.