Some of the most crucial meetings in Hollywood history will take place this week, as OpenAI visits Hollywood to demonstrate the possibilities of its “Sora” software to studios, talent agencies, and media executives.

According to Bloomberg, OpenAI wants more filmmakers to learn about Sora, a text-to-video generator that has the potential to change the way movies are made.

Tyler Perry, the producer, has already seen it in action and was so impressed that he postponed plans for a $800 million studio extension in his Atlanta headquarters.

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“Being told that it can do all of these things is one thing, but seeing it in action was mind-blowing,” he said in a previous interview. While the businessman in him sees an opportunity, he is equally concerned about the individuals who work in the company. “There must be some form of regulation in place to safeguard us. If not, I don’t see how we’ll live.”

Sora is likely to be released to the public later this year.

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According to Bloomberg, OpenAI’s conversations are only the most recent round.

The particular specifics remain unknown. A company spokesperson gave Bloomberg a vague response to its plans: “OpenAI has a deliberate strategy of working in collaboration with industry through a process of iterative deployment – rolling out AI advances in phases – to ensure safe implementation and to give people an idea of what’s on the horizon.” We look forward to continuing our interaction with artists and creatives.”

AI’s ability to disrupt the industry is not surprising. Its consequences were evident in the discussions surrounding last year’s Hollywood writer’s strike.