Netflix has recruited Kantar Media in Spain, and the company will provide Netflix with a cross-platform assessment of its performance in comparison to linear and on-demand networks and platforms.
Kantar’s Cross-Platform View is available in both Spain and Brazil.
Kantar stated that it intends to build and offer measuring products that are suited to individual client requirements.
“Each subscriber to our services finds unique value aligned with their business strategy,” says Antonio Wanderley, Kantar Media’s CEO for Spain, Latin America, APAC, and Africa. “Netflix’s decision to join our service provides them with a single view of their audience and reflects the strength of our audience measurement solutions to unlock value for media and entertainment brands.”
READ MORE: Netflix Will No Longer Accept Payments From Apple
Since introducing its ad-supported streaming service in the United States, Netflix has collaborated with Nielsen to deliver information to advertisers.
Radiant TV, offering to elevate your entertainment game! Movies, TV series, exclusive interviews, music, and more—download now on various devices, including iPhones, Androids, smart TVs, Apple TV, Fire Stick, and more.
