McDonald’s has won Byron Allen’s $100 million case, in which he accused the fast-food company of lying when it promised to expand national ad spending with black-owned locations.
On Sunday, a Los Angeles Superior Court judge dismissed the lawsuit filed by Allen Media, owned by the media executive.
Allen’s lawsuit was based on a specific interpretation of assertions made by McDonald’s in a 2021 press release stating its commitment to increase spending with black-owned businesses overall.
However, the judge decided that Allen’s legal files did not demonstrate a likelihood of establishing its charges in court.
In a statement, McDonald’s stated that the dismissal of the case demonstrates that “this was just another frivolous lawsuit brought by Byron Allen as part of his smear campaign against” the firm.
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In recent months, the comedian-turned-media magnate has made headlines for attempting to buy Shari Redstone’s Paramount Global and BET Media Group, both of which are controlled by the media conglomerate.
Allen ran for BET, but it has yet to be sold.
A group of investors were in talks to buy the property in December, but the transaction has yet to take place. Allen recently made a $14 billion takeover bid for Redstone’s Paramount, but there have been concerns about the executive’s funding.
An independent group comprised of Paramount Pictures, MTV, and CBS is now considering offers and strategic possibilities for the property.
McDonald’s claimed that the court’s dismissal of the case demonstrates that “this was just another frivolous lawsuit brought by Byron Allen as part of his smear campaign against” the corporation.
Allen Media, which owns the Weather Channel, is currently suing McDonald’s in federal court for $10 billion, alleging that the corporation discriminates through racial stereotyping in its advertising practices, in violation of civil rights laws.
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