It has been verified by Google AdWords that the Location asset requirements will be updated in December.

The kinds of location assets that are prohibited on Google Ads will be made clearer in the upgrade.

READ MORE: Google Has Announced A Change To Its Child And Teen Advertising Policy Language

The following locations won’t be accepted as location assets:

The places that are closed
locations that Google does not recognize Locations that are unrelated to the company running the advertisement
assets that don’t fit the given location in terms of goods or services.

READ MORE: Google Says Substantial Changes To Search Rankings Are On The Way

You may increase conversion potential by displaying crucial business information, such as the address and phone number, in your ads by using location assets. Ignoring these rules could result in important information being omitted, which could reduce your return on investment.


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