YouTube has been experimenting with a method to ban ad-blockers on its platform, which has caused consternation among users who use such extensions.

Ad-blockers violate YouTube’s Terms of Service by depriving the platform of revenue produced by adverts. Viewers who use these extensions risk being banned unless they add YouTube to their list of allowed websites.

The sample size for this experiment is modest, according to YouTube in a blog post in July, but some of the group have already expressed discontent with it. Jay Peters posted on The Verge earlier this month that he had received the block ban notification, which was followed by a torrent of reactions from others who were displeased with the change.

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Since 2007, YouTube, which is owned by Google, has been free to viewers in exchange for watching a few adverts. The ad-blocker loophole was one method for users to obtain the benefits of a paid membership without paying or watching advertisements. However, Google intends to be more forceful in its enforcement.

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“We’ve launched a global effort to urge viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium for an ad-free experience,” a spokesperson for YouTube said. “Ads support a diverse ecosystem of creators globally and allow billions to access their favorite content on YouTube.”

While some members believe the number of advertisements is overwhelming, they are unwilling to sign up for the ad-free plan, which costs $13.99 per month. The service has been free for so long, and the loophole has been available for so long, it’s not surprising that YouTube will face some opposition from members who are opposed to the move.

Those in the test group who are using a blocker will notice a pop-up before the video begins that says:

YouTube does not permit the use of ad blockers.

You appear to be using an ad blocker.
Ads enable billions of people across the world to access YouTube.
With YouTube Premium, you can avoid advertisements while still earning money from your subscription.

If you use an ad-blocker and see the message, add YouTube to your list of permitted exempt websites to allow advertisements. You can also get a YouTube Premium subscription, which includes YouTube Music and lock screen play. You can also personalize advertisements to your tastes in order to reduce irrelevant content.


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