Taylor Swift may have just heralded a new era for the revenue-generating potential of artist concert films.

At the end of August, AMC announced that the diva would be bringing a concert video from her Eras Tour’ to the big screen in a “theatrical concert experience,” beginning Friday, October 13.

Every AMC Theatre in the United States will have at least four showtimes each day on Thursdays, Fridays, Saturdays, and Sundays, with tickets costing $19.89 plus tax; children’s and senior tickets cost $13.13, plus tax.

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The film’s announcement came amid exceptional demand for tickets to the artist’s concert tour, which, according to the Wall Street Journal in June, may gross more than $1 billion.

Demand outstripped supplies during the tour’s presale in November 2022, which was ticketed by Live Nation-owned Ticketmaster and promoted by Live Nation rival AEG.

Ticketmaster’s website crashed during the ‘Verified Fan’ ticket sale for Swift’s tour, prompting calls for Live Nation and Ticketmaster to be split up, including from members of Congress.

Following the uproar that followed the presale that month, Ticketmaster announced that the general sale set for Friday November 18 would be canceled, citing “extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand.”

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In preparation for the first day of advance ticket sales, AMC said that it was beefing up its own ticket server capacity to manage traffic at more than five times the previous record for the most tickets sold in an hour.

Taylor Swift’s concert film achieved the biggest advance sales revenue in a single day in AMC’s 103-year history when tickets went on sale on Thursday, August 31.

Swift’s concert film made $26 million in ticket sales income on that day, setting a new record for ticket sales for a single title on a single day at AMC. Spider Man: No Way Home held the previous record of $16.9 million.

AMC has now revealed that, as of October 4, Taylor Swift’s ‘The Eras Tour’ concert film had sold more than $100 million in advance tickets worldwide.

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That presales revenue total has been reached with less than a week until the picture opens in most of the confirmed 8,500 theaters in 100 countries on October 13.

According to AMC, sales were “particularly strong in premium large-screen formats like IMAX, Dolby Cinema, PRIME at AMC and other branded premium experiences.”

“Audience demand for TAYLOR SWIFT | THE ERAS TOUR concert film has been incredible from the moment it was first announced,” AMC said on Thursday (October 5).

AMC and its sub-distribution partners Variance Films in the US, Cineplex in Canada, Cinepolis in Mexico and Central America, and Trafalgar Releasing outside of North America have responded to “broad cinema operator interest” in screening the concert film, according to AMC.

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The theater chain said it is working with its sub-distribution partners to “agree with additional cinema operators around the world to play this spectacular Taylor Swift tour-de-force.”

Taylor Swift isn’t the only celebrity bringing a blockbuster concert film to AMC Theatres.

Parkwood Entertainment and AMC Entertainment announced earlier this month that Beyoncé’s ‘Renaissance World Tour’ will be distributed globally on the’silver screen’ by AMC Theatres Distribution.

According to AMC, the “theatrical concert experience” will descend upon “thousands of movie theaters” in the United States, Canada, and Mexico on Friday, December 1, 2023, with other global locations to be revealed. Standard tickets in the United States begin at $22 + tax.

Following the conclusion of the Renaissance World Tour on Sunday (October 1) at Kansas City’s GEHA Field At Arrowhead Stadium, Live Nation announced this week that the tour grossed $579 million globally.

Beyoncé performed for nearly 2.7 million spectators in 56 different cities with a 300-plus member touring group that included musicians, dancers, production teams, and more.

Beyoncé performed five times to 238,000 fans at London’s Tottenham Hotspur Stadium.


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