Ariana Grande has parted ties with manager Scooter Braun, following news that Demi Lovato was doing the same.

Rumors circulated last month that Demi Lovato had parted relations with her manager, Scooter Braun, whom she had signed with in 2019. This was verified on Monday, along with the news that Ariana Grande, who signed with SB Projects in 2013, was also looking for new management.

Before signing with Braun’s SB Projects in 2019, Lovato was signed with Phil McIntyre of PhilyMack. According to a person close to the matter, it was “time for Lovato to go in a new direction,” but she is “thankful for her time with SB Projects.” Though discussions are ongoing, she has yet to acquire new management.

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Demi Lovato has released two albums after partnering with Scooter Braun: “Dancing with the Devil… the Art of Starting Over” in 2021, which debuted at No. 2 on the Billboard 200, and “Holy Fvck” last year, which peaked at No. 7. Since the beginning of her career in 2008, Lovato has charted 36 Billboard Hot 100 hits, four of which have reached the Top 10. All eight of her studio albums have debuted in the top ten on the Billboard 200, with “Here We Go Again” entering at number one in 2009.

Ariana Grande, who has spent her entire post-Nickelodeon career with Braun, has recorded six albums, all of which have charted at No. 1 on the Billboard 200. Grande is presently preparing to celebrate the tenth anniversary of her debut album, “Yours Truly,” with the release of a deluxe digital version of the album on August 25, as well as newly-recorded live performances of “Honeymoon Avenue” and “Daydreamin’.”

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Other forthcoming projects for Grande include a lead role in the two-part film adaptation of the musical “Wicked,” the first installment of which is set to be released in November 2024.

The roster of SB Project still includes longtime client and superstar Justin Bieber, who reportedly wanted to quit SB after rumors surfaced on Friday (August 18). However, Bieber and Braun’s representatives have told the press that the “rumors are not true.” J Balvin signed with Braun in 2019, but left in May to be managed by Roc Nation.


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