SoundCloud has teamed up with Sony for a six-month artist accelerator program called ‘First on SoundCloud.’

Under the program, selected artists wolfacejoeyy, DJ_Dave, Nitepunk, Sojabrat, and sim0ne will combine as a collective voice. Highlighted musicians will be assisted in establishing new musical landscapes while highlighting their roots. First on SoundCloud offers one-of-a-kind possibilities for job advancement, education, and creative assistance.

The program is intended to collaborate directly with each artist to co-create a tangible, career-defining roadmap geared at creating and deepening meaningful connections with fans. SoundCloud’s collaboration with Sony’s Audio Team provides artists with unrivaled assistance and resources to take their creative journeys even farther. Sony will enable end-to-end creation-to-consumption workflow by implementing Sony’s professional audio products, consumer-focused personal audio devices, and creative audio technologies in their future Audio Brand Campaign.

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“First on SoundCloud has always been about empowering emerging artists and fostering music discovery for our listeners,” says Emmy Lovell, SoundCloud’s Global Head of Music. “Collaborating with Sony’s Audio Team is an important step forward in this mission.” We’re excited to introduce the new batch of breakout talent and embark on a collaborative path to reach creative milestones, build worldwide fan communities, and have a meaningful effect on each artist’s individual journey.”

Artists who participate in the First on SoundCloud artist accelerator program will receive the following benefits:

  • Monthly one-on-one mentoring | Work sessions between each artist and the creator marketing team to discuss goals and strategy.
  • One-on-one sessions with Sony’s Audio team
  • Cloud Stats | Hard data and success metrics to visualize momentum and audience development in real time. This includes a proprietary dashboard tracking follower growth, consumption, SoundCloud ranking, and repeat listeners. 

Meet the Artists ‘First on SoundCloud 2023’

  • wolfacejoeyy | a 20-year-old Staten island native that has built a following on SoundCloud. His ear for production and off-kilter lyricism make him an exciting up and comer in the SoundCloud scene. 
  • DJ_Dave | A NYC-based experimental electronic pop artist, DJ, and producer who creates her music using code in a style known as Algorave.
  • Nitepunk | Emerging from the Brooklyn underground scene and now relocated in Los Angeles, Nitepunk is an engima with a profoundly technical, yet incredibly free sound.
  • Sojabrat | Sojabrat’s roots in R&B give her an edge that her peers lack. With nearly 50,000 followers on TikTok, the South Carolina native’s singing voice and presence stand out in an ever-changing landscape. 
  • sim0ne | Sim0ne is a Scottish DJ and producer who is based in London. She is entrenched in the UK alternative nightlife culture and has begun to gain global reach thanks to her Rinse FM residency and her HÖR Berlin appearance debuting a Lana Del Rey remix. 


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