TikTok Music Launches In Brazil and Indonesia, With Major Label Licensing Deals And A Lower Monthly Fee Than Spotify

TikTok Music has officially launched after months of speculation, being available to fans in Brazil and Indonesia as a replacement for ByteDance’s Resso.

ByteDance, based in Beijing, launched its long-awaited “social music streaming service” in the aforementioned countries today, about one week after the launch of its AI-powered music-creation app, Ripple.

TikTok Music, according to executives, will replace the aforementioned Resso platform on September 5th, while the older service is likely to stay operational in the meantime. Furthermore, with Resso unexpectedly discontinuing its free tier in early May, TikTok Music is only giving a paid alternative in Brazil (population 214 million) and Indonesia (population 274 million), according to higher-ups.

Given the considerable global presence of established providers such as Spotify and Apple Music, TikTok Music’s monthly prices in the countries are relatively low. While a Spotify subscription costs R$19.90 (currently $4.04) per month in Brazil, the world’s ninth-largest music market according to the IFPI, TikTok Music costs R$16.90 ($3.42) per month.

In Indonesia, where TikTok says it plans to “invest billions of dollars” in the next years, TikTok Music costs Rp 49,000 ($3.23) per month, compared to Rp 54,990 ($3.61) per month for Spotify. (The latter also offers a “mini” subscription in Indonesia, complete with ad-free mobile-only listening for Rp 2,500/$0.16 a day.) Furthermore, according to company officials, Android users in Indonesia would pay Rp 44,900 ($2.96) each month for the newly released streaming software for the first year of their subscriptions.

On the trial front, TikTok’s streaming service offers new users one month free in the countries; Spotify, meanwhile, offers one month free in Brazil but only allows new members in Indonesia to get two months of premium for the price of one.

Notably, users of the newly launched site can download and later stream tracks included in videos on TikTok itself – a feature that could be crucial for a variety of reasons given the ubiquity of music on the contentious short-form service.

“We are pleased to introduce TikTok Music,” ByteDance worldwide head of music business development Ole Obermann said of the new service, “a new kind of service that combines the power of TikTok music discovery with a best-in-class streaming service.”

“TikTok Music will enable people in Indonesia and Brazil to save, download, and share their favorite TikTok viral tracks.” “We are excited about the opportunities TikTok Music provides for both music fans and artists, as well as the great potential it has for driving significant value to the music industry,” the former Warner Music Group executive concluded.

Although it’s unknown when TikTok Music will be available in other countries, licensing negotiations (particularly with the Big Three) are expected to have a significant role in the timeline.

TikTok Music Launches In Brazil and Indonesia, With Major Label Licensing Deals And A Lower Monthly Fee Than Spotify

TikTok Music has officially launched after months of speculation, being available to fans in Brazil and Indonesia as a replacement for ByteDance’s Resso.

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