For a Marvel film, ‘Guardians of the Galaxy 3’ has a strong hold.

The strength of Marvel’s brand can be seen in the studio’s films’ very strong opening weekend box office results, as fans rush out to see the current release as quickly as possible. On the other hand, Marvel titles typically fade fast after a strong start.

Disney is celebrating the box office for Guardians Of The Galaxy Vol 3’s second weekend of release: an estimated $60.6 million in North America (down 49%) and $91.9 million in worldwide (down 40%). The totals after two weekends in theaters are $213.2 million in North America and $315.6 million in international markets, for a total of $528.8 million globally.

Despite falling by nearly half in North America since its debut, the Marvel Cinematic Universe has the strongest second-weekend hold (in percentage terms) in the epidemic era. It’s also the best second-weekend decline for any Marvel sequel, and it’s kinder than the drops for both Guardians of the Galaxy and sequel Vol 2 (both 55%).

International drops are milder, and Vol 3’s 40% dip in international markets is the fifth greatest second-weekend hold for an MCU release. For the same set of markets, the drop is softer than for both Guardians of the Galaxy (-42%) and sequel Vol 2 (-52%).

Despite competition on television from the Eurovision Song Contest live final on Saturday night (estimated at 161 million people), the Guardians film performed well in key European markets like as Germany (-30%), Spain (-38%), and Italy (-38%). Australia, which competed in Eurovision but held the live final at 5 a.m. local time on Sunday, had a 31% decline in cinema attendance. China experienced a 32% decline.

Smaller markets, led by Chile (-7%), Hungary (-14%), and Austria (-15%), obtained even stronger holdings.

After two weekends of play, China leads the international pack for Vol 3 with $58.4 million, followed by the United Kingdom/Ireland ($29.6 million), Mexico ($24.7 million), South Korea ($22.1 million), and France ($18.3 million).

Vol 3 is now 61% of the road to equal the $863.8 million lifetime total of Guardians Of The Galaxy Vol 2, and 68% of the way to the $773.4 million lifetime total of the original Guardians Of The Galaxy in 2014. The new picture is hampered by the absence of a contribution from Russia this time.

‘Book Club 2’ earns a $9.6 million start.
According to the opening stats for Universal’s Book Club: The Next Chapter, the female-friendship comedy will struggle to equal the original Book Club’s global total of $104.4 million in 2018.

The Next Chapter, which was released to coincide with Mother’s Day in the United States, Canada, and Australia, grossed an estimated $6.5 million in North America and $3.1 million in 35 other markets. In May 2018, the first Book Club grossed $13.6 million in North America.

Australia led the way among overseas markets, with an estimated $769,000, followed by Germany ($469,000) and the United Kingdom/Ireland ($409,000). The film premiered in Germany on Wednesday, aided by “Ladies Night” advertisements.

The Next Chapter stars Diane Keaton, Jane Fonda, Candice Bergen, and Mary Steenburgen, and is directed by Bill Holderman, who also co-wrote the script with Erin Simms. This time, the four best friends travel to Italy with their book club.

Key markets are yet to open. Mexico (June 1), South Korea (June 7) and France (August 30) are among the countries featured in the Next Chapter.

‘Love Again’ is now available in worldwide markets.
While the statistics for Book Club appear soft, they are firmer than those for competing female-skewing title Love Again.

The Sony romance drama earned an estimated $1.55 million from 2,703 locations in its second session in North America (down 35%), bringing the total after two weekends to $5.0 million. The Screen Gems feature also had its worldwide debut, grossing an estimated $2.6 million from 35 regions. So far, the global total stands at $7.6 million.

Priyanka Chopra Jones plays a children’s book illustrator who copes with her fiancé’s death by sending text messages to his previous cell phone number, which has been reassigned to a music writer (Sam Heughan). Celine Dion also appears as herself. The film is based on the German novel SMS für Dich (Text For You), which was adapted into a film of the same name in 2016.

France will be the next major market to receive Love Again on June 7.

Related: ‘The Super Mario Bros. Movie’ Breaks Worldwide Box Office Records; ‘Air’ Makes $31 Million In Its First Weekend

‘Super Mario’ earns $1.2 billion.
The Super Mario Bros. Movie holds steady in second place at the global box office in its sixth weekend, adding an estimated $39.1 million, bringing the total to $1.21 billion.

The Universal release is closing in on Incredibles 2, which has a global box office total of $1.24 billion, making it the third-biggest animated film of all time. Frozen II ($1.45 billion) and Frozen ($1.28 billion) are ahead of it.

The Super Mario Bros. Movie recently surpassed Minions ($1.16 billion) to become the fourth-largest animation of all time, and the largest by Illumination. These comparisons are not inflation-adjusted.

Mexico remained the top overseas market (with $82.4m), followed by the United Kingdom/Ireland ($63.2m). With a total of $59.8 million, Japan has surpassed France and is closing in on the United Kingdom and Ireland. The French total is $54.9 million.

In Mexico, The Super Mario Bros. Movie has surpassed Avengers: Endgame to become the second most popular film of all time, after only Spider-Man: No Way Home.


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