Major IT companies are vying for first place in the AI race, which is currently in full gear. Million-dollar contracts are on the line, which puts a lot on the line for companies like Google, as demonstrated by a recent Samsung action.

Google is the default search engine for Samsung smartphones, as everyone who has ever owned one will attest to. However, things might be about to change. According to a New York Times report, Samsung is thinking about making Microsoft Bing the default search engine on its mobile devices instead of Google.

With the addition of AI to the new Bing, Microsoft Bing, which has historically been the underdog search engine, has seen a huge increase in popularity.

According to communications examined by The New York Times, Google experienced “panic” as Bing threatened to replace Google as the default search engine on Samsung phones. The agreement between Google and Samsung generates about $3 billion in annual revenue. The business still has a chance to continue selling Samsung phones, but it must act quickly.

Related: Sony World Photography Award 2023: Winner Declines Award After Exposing Artificial Intelligence Creation

The New York Times reports that Google is currently rushing to develop a new search engine powered by AI and integrating AI elements into its current search engine in order to compete with AI rivals like Bing.

The project name for the new Search features is Magi, and their goal is to enhance and tailor the user experience. According to sources cited by The New York Times, Google currently has over 160 employees working on these features full-time.

According to the source, the capabilities are expected to be made solely available in the United States and would start out with one million users before expanding to 30 million by the end of the year.

A longer-term project, the new AI-powered search engine, would use a user’s browsing history to provide personalized recommendations, incorporating purchases and fundamental knowledge in a conversational manner.

Related: OpenAI CEO Sam Altman Admits To Being “A Little Bit Scared” Of Artificial Intelligence

Google runs the risk of repeating the mistakes it made with Google Bard, its own AI chatbot, in its haste to stay up.

Last month, Google published Bard. In contrast to ChatGPT and Bing Chat, the chatbot had a bumpy beginning and a lackluster launch, leading Google CEO Sundar Pichai to refer to it as “a souped-up Civic.”


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