A renowned Hip Hop artist is entering the alcohol business. Nelly has launched his own line of moonshine. The Grammy-winning rapper refers to his latest libation as MoShine.

At WSWA Access Live last week in Orlando, Florida, MoShine was made known to the general public. The brand is named after the St. Louis, Missouri, native’s hometown. To bring the product to life, the “Hot in Herre” rapper teamed together with Piedmont Distillers. Passion fruit and peach are two of the varieties that MoShine now offers. Nelly is attempting to make this the drink of all parties in a press release announcing the new libation.

“Where I come from, we work hard and play harder, and I want my fans to be able to reach for MoShine anytime they’re ready to get the party started.”

Related: With Intimate Performance, Nelly And Ashanti Shake The Internet

The St. Lunatics member sang his hit songs and promoted his new booze at the Wine & Spirits Wholesalers of America event, but he also served drinks. A video from the occasion showed Nelly giving shots to the crowd and even taking one for himself. It’s safe to claim that he is skilled at product promotion.

A post shared by MoShine (@drinkmoshine)


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