A little less than a year after changing the name of Greenroom to Spotify Live, the streaming service is formally closing down the Clubhouse clone as part of a larger initiative to rein in its overexposure to aural entertainment.

A brief message posted on the app’s home screen just recently revealed that Spotify Live was being discontinued. Back in March 2021, Spotify acquired Locker Room, an audio-driven social network and (at the time) the aforementioned Clubhouse’s main rival.

That summer, Locker Room was rebranded as Greenroom (with a few new features), and soon after, user-download statistics showed that the app was struggling to gain traction. It goes without saying that the rebranding that was originally emphasized failed to improve things for the live-audio offering, which in September 2022 had to postpone a Ghost event due to “technical difficulties” brought on by “overwhelming” fan demand.

(According to reports, Clubhouse’s user base has declined significantly since peaking in early 2021, and Meta’s Facebook moved ahead and shut down its podcast service in June 2022 even though it had only debuted in 2021.)

Spotify has lately focused on controlling spending after previously spending billions on podcasts, other spoken-word entertainment, and related businesses. The publicly listed company shut down Studio 4 in 2022 before beginning 2023 by laying off 6% of its workforce. It also discontinued a number of podcast series and, in the final weeks of the year, a number of live audio programs.

Related: Spotify Is Closer To $40 Billion In Total Payments To The Music Industry

Aside from that, Spotify Live is anticipated to end operations on April 30th due to the non-music restructuring, which has not shown many indications of slowing down in the first three months of 2023.

On the homepage of the program, a message proclaims, “Spotify Live is closing.” On April 30, 2023, the Spotify Live service will be discontinued. Up until then, you can still participate in any rooms or artist activities. Future live concerts on Spotify are something we are eager to introduce. Watch this space.

The platform will hold additional live events in the future, though obviously without the Spotify Live app, a company spokesperson for the company said in a statement.

The representative, whose company hosted a live DJ set from Swedish House Mafia last year, explained that “we’ve made the decision to sunset our Spotify Live app after a period of experimentation and learnings around how Spotify users interact with live audio.”

Related: The Most Recent Round Of Tech Layoffs Includes Spotify

The representative continued, “While we believe that live fan-creator interactions have a future within the Spotify ecosystem, based on our learnings, it no longer makes sense as a separate, standalone app.” In order to enable live interactions between artists and fans, we have also seen encouraging results in the artist-focused use case of listening parties, which we will continue to investigate in the future.

Despite the aforementioned reductions in podcasting, Spotify is presently increasing the number of video podcasts. The value of the shares of the ValueAct Capital-backed business (NYSE: SPOT) at today’s market close increased by almost 67 percent to $136.44 per share.


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