With YouTube’s live Coachella broadcasts, you can stop worrying about missing a performance.

The festival will begin on April 14, 2023 at 7 PM Eastern and conclude on April 21, 2023 at the same time, and the company has confirmed that it will stream all six stages for the first time. Before, you could only choose from three sources. Replays will be accessible up until the start of the following day.

Nobody should be surprised that YouTube is promoting its services at Coachella. Additionally, Shorts creators can use their videos to impact the set lists of Calvin Harris, Becky G, and Burna Boy. Premium subscribers will also have access to backstage “pre-parties.” Additionally, anticipate special merchandise drops during the streams. In addition to YouTube, you can watch through the YouTube Music app.

Related: YouTube Will Continue To Stream Coachella Through 2026

The roster for Coachella 2023 is extensive. Artists like Frank Ocean, Blackpink, and Bad Bunny are among the guests. Additionally, there is a blend of current and venerable artists, including Bjork, Underworld, Yaeji, and Wet Leg. Instead of having to “settle” for some musicians, YouTube’s expanded content selection allows you to indulge your personal tastes. The first weekend’s passes have already sold out as of the time of this writing; for some events this year, this may be your only option.

The reasoning behind YouTube’s approach is clear. Getting YouTube’s brand out there is more important than generating immediate cash flow. Theoretically, you might become less interested in TikTok and other video apps vying for your leisure time.


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