Data is the foundation for business change, and without a clear data collaboration strategy, no company can compete in the modern market.

Working in closed settings like Google Ads Data Hub, Facebook Advanced Analytics, and Amazon Marketing Cloud has exposed many marketers to data collaboration. But with the help of their own data collaboration infrastructure, companies can now securely maintain control over their data thanks to new technology.

render of several people connected to each other through the cloud

The Marketer’s Guide to Business Transformation Through Data Collaboration, an ebook from LiveRamp, discusses best practices for data collaboration and employing the technology to create transformative consumer intelligence. The advice is provided by a group of professionals from top consumer-facing companies like CVS Health, Danone, Carrefour, and Nestlé.

Related: Publishers Accuse Ad-Tech Firms Of Stealing Their Intellectual Property By Selling Contextual Data

The subjects discussed consist of:

  • Aligning business and tech strategies: With the volume of data increasing exponentially, companies need a clear data blueprint that creates business value.
  • The importance of data safety: Data silos exist for a reason, but there are ways to make data accessible without losing fidelity or compromising consumer privacy.
  • The value of retail media networks: RMNs create connected experiences that deliver intelligence and ensure your brand meets shopper needs.


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