Beyoncé teamed up with Adidas four years ago to relaunch her athletic/leisure brand Ivy Park. It was a celebrity icon drop that sent girls (and men) into a frenzy.
The collaboration has now bitterly ended.
Adidas and Beyoncé are divorcing.
According to a source familiar with the matter, the Grammy-winning businessman and the German lifestyle brand have mutually decided to separate ways.
Beyoncé and Adidas partnered creatively in 2018, during which time she relaunched her Ivy Park activewear collection and created new footwear and clothing for the company.
Related: Beyonce Gets Emotional as She Breaks Record for All-Time Grammy Wins: ‘Thank You So Much’
However, there appear to have been significant artistic differences between Ivy Park and Adidas, and Beyoncé is eager to reclaim her brand, forge her own course, and preserve her creative freedom.
The Queen Bey might repeat the action.
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