Lil Baby has added a new whip to his collection of automobiles, and it seems to be pricey.

Rapper Virgil Abloh collaborated with Mercedes-Benz to create the Project MAYBACH electrified vehicle, which was recently unveiled by the rapper on social media. A miniature replica of the car, one of 150 created as part of the collaboration, is shown before the real vehicle in the post, which Baby doesn’t appear in.

Lil Baby’s Future-assisted hit “From Now On” serves as the background to the film, which shows off the details of the bespoke car, from the front side to its rims. The 4PF leader raps, “Virgil Maybach be so sweet, we just get ’em, ain’t no beef” over the Tay Keith and Murda Beatz-produced song, hinting at his control of the Project MAYBACH vehicle.

The Project MAYBACH is a “one-of-a-kind electric show car,” boasting “an unmatched level of craftsmanship and attention to detail,” according to the official Mercedes-Benz website.

The Project MAYBACH is a two-toned vehicle created by Abloh and Chief Designer Officer Gorden Wagener, with the roof, hood, and track being black on top and a beige-like color on the bottom half of the body.

Due to endorsements from celebrities like Lil Baby and Drake, who previously featured an off-road version of the Project MAYBACH in the music video for his Honestly, Nevermind single “Sticky,” the luxury vehicle, which was introduced as part of its S-Class line, has become one of the most sought-after cars on the market.

In addition to the reveal, Mercedes-Benz also produced a brief documentary about the development of the Project MAYBACH, which features commentary by Abloh from interviews he conducted before his passing in 2021.

The idea, according to the fashion icon at the time, is to use two phrases to motivate you to take a new action. Therefore, utility and luxury are typically not used together, but the vehicle we are creating can do so. Abloh lost his fight with cardiac angiosarcoma, an aggressive and uncommon form of cancer, in November 2021. He passed away when he was 41 years old.

Watch the MAYBACH video produced by Mercedes-Benz and Virgil Abloh below.


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