On Super Bowl Sunday, an advertisement depicting the alleged risks of Tesla’s Full Self-Driving technology will play. This will be bad news for the electric vehicle manufacturer.

Washington, DC, Austin, Tallahassee, Albany, Atlanta, and Sacramento will all receive the commercial, which does not present Tesla in the best possible light. The advertisement is a component of The Dawn Project’s multimillion-dollar marketing effort. Its founder, Dan O’Dowd, is the CEO of a Californian technology company who has donated millions of his own funds to the cause (as well as losing a bid for the US Senate).

A Dawn Project official told CNN that the advertisement cost $598,000.

In a series of tests by the Dawn Project, it depicts a Tesla Model 3 running over a child-sized dummy on a school crossing and then a phony baby in a stroller while reportedly having the Full Self-Driving mode activated. The vehicle weaves through oncoming traffic, flies past halted school buses, and screams through “do not enter” signs in the advertisement.

The advertisement stated, “Tesla’s Full Self-Driving is threatening the public.” With misleading marketing and terribly poor engineering.

The Dawn Project, which produces its own movies as tests of Tesla’s purported design problems, claims it seeks to make computer-controlled technologies safer for humans. O’Dowd released a video in August showing a Tesla slamming into toy mannequins. Some Tesla supporters created their own defense movies using their own dummies or even their own kids. YouTube has now removed numerous test videos including actual kids because to safety concerns.

The Dawn Project and O’Dowd were accused of “disparaging Tesla’s economic interests and communicating libelous information to the public,” according to a cease and desist letter Tesla sent O’Dowd over the video.

In a 1,736-word essay in response to the cease-and-desist letter, O’Dowd refuted the accusation that his posts were defamatory, defended his tests, and parried insults from Musk and some Tesla supporters.

O’Dowd, a software vendor to the military, is funding a multi-million dollar campaign to outlaw Tesla’s Full Self-Driving capability. He is airing national commercials and publishing online movies that highlight the potential risks associated with Musk’s technology. On the same platform, he also mounted an unsuccessful one-issue campaign for the US Senate.

Full Self-Driving is a $15,000 feature that may be purchased by any user in North America even though it is currently in beta.

CNN’s request for comment from Tesla did not receive a response right away. Despite its widespread distribution, Tesla’s “Full Self-Driving” system is still formally in a development “beta” phase. It is expected to operate on city streets in the future. As of now, there isn’t a self-driving automobile available for purchase.

Full Self-Driving guides the car on city streets, but it can also stop for traffic lights and make turns. Autopilot is a collection of driver assistance capabilities.

Tesla claims that it is not aware of any ongoing government inquiry that has found any illegality to have taken place. It also claims that its Autopilot, which uses automated steering to keep a car in its lane, is safer than standard driving.

The public’s safety is seriously threatened by Tesla’s careless use of Full Self-Driving software on public roadways. All Tesla owners in North America now have access to Elon Musk’s software that can run over children crossing the street at school, veer into oncoming traffic, and strike a baby in a stroller, according to a statement from O’Dowd.

In a public filing on January 31, Tesla stated that it has “received demands from the Department of Justice for documents relevant to Tesla’s Autopilot and FSD features.”

In addition to other NHTSA investigations, federal investigators are looking into a tweet by Elon Musk about turning off driver alerts on Tesla’s “Full Self Driving” driver assistance system.

The steering wheel nag should be disabled for users with more than 10,000 miles on the FSD Beta, according to Musk’s response on December 31 to a tweet from @WholeMarsBlog.

Update coming in January, agreed Musk.

In a move toward requesting a recall, the National Highway Traffic Safety Administration said this summer that it was taking its investigation into the Tesla to a “engineering analysis.” Following allegations that Autopilot-activated vehicles were colliding with emergency vehicles parked at the scene of earlier collisions, NHTSA began looking into Tesla’s driver-assist system.

The CEO and founder of Green Hills Software is O’Dowd. Some of Musk’s supporters contend O’Dowd has a conflict of interest because Intel-owned Mobileye, which produces a computer chip to run driver-assisted software, is one of its clients, according to the Washington Post.

O’Dowd told the Washington Post that he has hundreds of clients, including Mobileye, and that safety is his top priority.


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