The same AI technology that powers the chatbot ChatGPT has been updated and included to the latest edition of Microsoft’s Bing search engine. A fresh experience for exploring the web and obtaining information online is promised by the firm as it introduces the product alongside new AI-enhanced features for its Edge browser.

At a launch ceremony for the products, Microsoft CEO Satya Nadella declared, “It’s a new day in search.” The paradigm for web search, according to Nadella, hasn’t changed in decades, but AI can offer information more swiftly and fluidly than conventional techniques.

The race begins today, and we intend to move quickly, according to Nadella. Most importantly, we want to enjoy ourselves while inventing in search once more since it’s about time.

Today, the business demonstrated how “the new Bing” operated in a variety of settings. One of them allows users to interact directly with the Bing chatbot by asking it questions in a chat interface like ChatGPT, while another mode displays conventional search results alongside AI annotations (above) (below).

Microsoft demonstrated several sample searches, including looking for travel advice, recipes, and Ikea furnishings. Bing was instructed to “prepare an itinerary for each day of a 5-day trip to Mexico City” in one demonstration. The chatbot provided the complete response, including a general itinerary and providing links to more resources.

The new Bing, unlike ChatGPT, can also find news about recent occurrences. In The Verge’s demonstrations, the search engine was even able to respond to inquiries regarding its own launch by identifying news articles that had been posted within the previous hour.

According to Microsoft, the AI OpenAI language model that underpins ChatGPT, GPT 3.5, has been updated to power all of these functionalities. Microsoft refers to this as the “Prometheus Model” and claims that it is more capable than GPT 3.5 in providing search queries with current information and annotated results.

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Today marks the launch of the new Bing “for desktop restricted preview,” but it seems users may only “ask” one of a number of pre-programmed inquiries, and each time they do, they get the same answers. A queue for future registration for full access is also available.

Microsoft is also introducing “chat” and “compose,” two new AI-enhanced services for its Edge browser in addition to the revamped Bing. They’ll be integrated into Edge’s sidebar.

While “compose” serves as a writing helper, helping to generate text, from emails to social media postings, depending on a few initial cues, “chat” enables users to summarize the webpage or document they’re viewing and ask questions about its contents.

The launch of the new Bing coincides with a flurry of AI activity from rival Google and Microsoft. The popularity of AI text production has skyrocketed since ChatGPT went live on the internet in November. Microsoft is looking to capitalize on this enthusiasm and has already disclosed how this technology would be incorporated across its suite of office applications. Microsoft has a strong partnership with OpenAI, the company that created ChatGPT.

Google, on the other hand, was unprepared for what some consider to be a fundamental shift in how users find information online. The introduction of ChatGPT is said to have set off a “code red” within the search engine behemoth, with founders Larry Page and Sergey Brin—who had been absent—being called in to help deal with what would pose a danger to the company’s main source of income.

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Google released Bard, its own ChatGPT, yesterday in an effort to beat Microsoft’s launch today. The program was referred to as a “experimental conversational AI service” by CEO Sundar Pichai, who said that it was still being evaluated by a small number of users and will only be made available to a wider audience in the upcoming weeks.

The search of the future is AI-powered

The most important query, though, is whether or not AI chatbots provide an acceptable substitute for search. What will happen if errors are made by this technology and how will it compare to current internet information search techniques?

The latter is the most crucial argument because ChatGPT and other AI language systems have a well-documented propensity to portray erroneous information as true. Even though experts have been warning about this issue for years, since ChatGPT emerged online, there have been innumerable instances of AI-generated mistakes, ranging from chatbots falsifying academic papers to giving risky medical advice.

However, there is already an issue with this kind of AI idiocy. Despite the fact that Google has been utilizing AI to summarize web pages on a more and more frequent basis for years, the rise of chatbots has brought the issue to new light. This has resulted in a number of high-profile mistakes, such as Google’s response to the question “had a seizure now what?” advising “hold the individual down or try to stop their movements” – the exact reverse of what should be done in this circumstance.

In its presentation, Microsoft made mention of these and other problems, claiming that it has been working hard to protect against threats like bias and “jailbreaking” (tricking AI chatbots into disregarding filters intended to prevent them generating dangerous or hateful content). According to Sarah Bird, the accountable AI lead for Azure, “with this offering, we have gone further than we ever have to establish ways to measurement to risk mitigation.”

However, it’s also clear that the business is getting ready for its systems to make mistakes (though the company will be hoping not as badly as its failed 2016 chatbot Tay). Users are given the following advice on the new Bing’s user interface: “Let’s study together. AI powers Bing, thus unexpected outcomes and errors are conceivable. Verify the information, and provide feedback so we can grow and learn.

However, there were other difficulties that the corporation failed to address, such as how AI-assisted search would tip the web’s ecology out of balance. The income stream that keeps many websites afloat is removed if AI tools like the new Bing collect material from the web without people clicking through to the source. The effectiveness of this new search paradigm depends on maintaining some of the previous agreements.


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