Sony claims that dealers should now have an easier time finding PS5 inventory. Sony has commended fans for their patience as it has dealt with “record demand” since the November 2020 debut of the PS5.

“If you’re wanting to buy a PS5 system, you should now have a much simpler time finding one at retailers worldwide,” says Isabelle Tomatis, Sony Interactive Entertainment’s VP of brand, hardware, and peripherals.

For anyone looking for a PS5 in the United States, United Kingdom, France, Germany, the Netherlands, Belgium, or Luxembourg, Sony suggests its own PlayStation direct store. Along with the base digital and disc PS5 consoles, a variety of bundles are available.

Sony is now releasing a new PS5 commercial that is shot in the manner of a live news channel and has numerous game allusions because the company is certain that its supply concerns are resolved. In order to promote the PS5 further, Sony is also collaborating with creators on social media and running a number of “live from PS5” campaigns. This week, there will undoubtedly be more marketing pop-ups throughout Europe. A gigantic Leviathan Axe from the video game God of War was dropped next to the London Eye.

Related: Sony-Owned Studio Firesprite Working On A “Narrative Driven Horror” Game

This new marketing initiative also comes shortly after the release of the DualSense Edge controller and a few weeks before Sony’s PlayStation VR2 goes on sale for $549.99 on February 22. With an OLED screen, a 110-degree field of view, and 4K HDR compatibility, the PSVR2 headgear is a significant improvement over the first. Additionally, it supports up to 120Hz for gaming play and better frame rates.

More than 30 games, including Gran Turismo 7, Resident Evil Village, and Horizon Call of the Mountain, will be available for the VR2 during its initial launch period.


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