H&M Axes Justin Bieber Clothing Line Following Criticism, Insists It ‘Followed All Proper Approval Procedures’

Justin Bieber moved to Instagram earlier this week to slam H&M’s “crap” apparel collection featuring his image. The Stockholm-based apparel firm has now withdrawn the line “out of respect for the cooperation and Justin Bieber.”

This latest development in the much-publicized spat between Justin Bieber, 28, and H&M, 75, has only recently come to light. As previously stated, the musician previously targeted H&M in an Instagram post, stating that he “didn’t approve any of the merch collection,” which had supposedly been “placed up at H&M entirely without my permission or approval.”

“SMH “I wouldn’t buy it if I were you,” the two-time Grammy winner added (and 23-time nominee). “The H&M merch they manufactured of me is garbage, and I didn’t approve of it. Don’t get it.” Meanwhile, the brand quickly responded to the backlash over the merch selection, which included a sweatshirt dress with a shot of Bieber’s face and a pink hoodie with a phrase from “Ghost,” which Bieber released in 2021.

“As with all other licensed items and partnerships, H&M followed proper permission procedures,” the business said in a widely distributed statement about the Bieber feud.

Following these remarks — and an onslaught of criticism from enraged Beliebers – H&M has discontinued the products in question entirely, as previously reported.

“H&M has followed all proper approval procedures, but we have deleted certain clothes out of respect for the collaboration and Justin Bieber,” a company representative said of the decision to discontinue the range. Bieber had not replied to the news on social media as of this writing, and the future of his business connection with H&M, which has purportedly collaborated with the “Baby” performer and songwriter since 2016, is unknown.

Aside from the H&M squabble, Bieber is reportedly in talks to sell his catalog to Hipgnosis for $200 million.

Though neither party has publicly confirmed the transaction’s completion, Bieber and the Blackstone-backed catalog investor are thought to be close to a formal agreement. According to reports, the purchase would include both the Justice creator’s music and publishing holdings.

Also in December, Bieber was cited in a class-action lawsuit over claimed legal violations originating from the advertising of Bored Ape Yacht Club non-fungible tokens, which he has postponed until 2023 owing to health concerns (NFTs).

The complaint also implicated Madonna, The Weeknd, Paris Hilton, and others, alleging that the A-listers were part of a conspiracy to “misrepresent and market the Yuga Financial Products.”

H&M Axes Justin Bieber Clothing Line Following Criticism, Insists It ‘Followed All Proper Approval Procedures’

Justin Bieber moved to Instagram earlier this week to slam H&M’s “crap” apparel collection featuring his image. The Stockholm-based apparel firm has now withdrawn the line “out of respect for the cooperation and Justin Bieber.”

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