by Caila | Nov 13, 2024 | Technology & World News
The rise of artificial intelligence (AI) and new automated tools has revolutionized the programmatic advertising sector, raising concerns among some marketers about the future and scope of their roles. According to a Forrester Research research from 2023, automation...
by Caila | Nov 13, 2024 | Technology & World News
Wow, a really bull market. Dogecoin (DOGE-USD), the cryptocurrency whose mascot is a super-cute dog that says things like “much wow,” has increased in value since Donald Trump won the presidential election last week. It’s hitting the afterburners...
by Caila | Nov 12, 2024 | Technology & World News
SoundCloud, a music streaming service, has partnered with PubMatic to provide premium advertising inventory across the platform’s tools and solutions, according to a press release. Advertisers can use PubMatic’s platform to access global programmatic video...
by Caila | Nov 12, 2024 | Technology & World News
Even brands that people associate with gaming are new to in-game advertising. Earlier this year, Sony Electronics promoted its INZONE line of gaming noise-canceling earphones with its first in-game advertising campaign. The advertisements targeted Saudi Arabian gamers...
by Caila | Nov 11, 2024 | Technology & World News
A mother of three survived a terrible bear attack in which the animal concealed herself under leaves so it could later eat her. In 2015, Natalya Pasternak and her dog, along with her 80-year-old friend Valentina Gorodetskaya, went to the woods to gather birch sap when...
by Caila | Nov 11, 2024 | Technology & World News
Following years of concentrating their Roblox budget on custom brand activations, marketers are now focused on the platform’s programmatic advertising potential. While Roblox studios see this as a positive development that will benefit everyone, they also expect...
