by Lindsey | Jul 23, 2024 | Technology & World News
Google has shifted its strategy, declaring that instead of deprecating third-party cookies in Chrome, it will pursue a “new path” in terms of online privacy. The abrupt halt to Google’s ambitions comes after more than four years of promises and...
by Lindsey | Jul 22, 2024 | Technology & World News
In January, the Chrome browser disabled third-party cookies for 1% of users to permit Privacy Sandbox testing, sparking a new debate. This minor modification sparked a significant issue among DSPs, who began to observe IDs – what looked to be third-party cookies...
by Lindsey | Jul 22, 2024 | Technology & World News
Microsoft has launched a recovery tool to assist IT administrators in repairing Windows workstations hit by CrowdStrike’s botched upgrade, which caused 8.5 million Windows devices to crash on Friday. The application generates a bootable USB stick, which IT...
by Lindsey | Jul 19, 2024 | Technology & World News
Artificial intelligence (AI) is transforming how organizations approach digital advertising. Companies who want to engage their target audience are utilizing AI to build highly tailored campaigns that resonate with them. This new technology is allowing businesses to...
by Lindsey | Jul 19, 2024 | Technology & World News
Microsoft is experiencing a severe outage that has caused considerable disruption, and Elon Musk is absolutely loving it. The outage is said to have begun at 6 p.m. ET yesterday (July 18), when businesses and institutions were suddenly taken offline due to an issue...
by Caila | Jul 18, 2024 | Technology & World News
Total TV ad impressions on streaming and linear TV fell 3.73% to 4.23 trillion in the first half of 2024, according to a new analysis from iSpot.tv. Primetime on ABC, CBS, NBC, and Fox accounted for 261.9 billion ad impressions and $3.97 billion of linear TV’s...
