by Vanessa | Aug 20, 2024 | Technology & World News
A new study examines the potential and limitations of interactive television advertising. The main findings: 36% higher unaided brand recall compared to ordinary video advertising.95% of viewers prefer adding things to their cart over rapid purchase. Increased CPMs:...
by Vanessa | Aug 19, 2024 | Technology & World News
Carmakers continue to auction diver data, a practice that U.S. leaders believe should be stopped. On July 26, Senators Ron Wyden (Oregon) and Edward J. Markey (Massachusetts) wrote to FTC Chair Lina S. Khan, requesting that the regulatory leader look into the...
by Vanessa | Aug 19, 2024 | Technology & World News
Are you interested in the realm of video production and creation for advertising and digital media? Over the last two decades, the content development sector has undergone fast evolution, with human behavior and social content significantly altering the landscape....
by Huang | Aug 16, 2024 | Technology & World News
TikTok has introduced a new trial program in collaboration with NCMEC that will post Amber Alerts directly within the For You stream, offering additional coverage in cases of missing people within the app. This example from NCMEC shows how missing persons alerts are...
by Huang | Aug 16, 2024 | Technology & World News
Sensodyne wanted to know more than simply if people were watching its television advertising. The Haleon-owned toothpaste brand also wants to focus on attention. But that’s an issue because Sensodyne considers its product “quite mass market and...
by Huang | Aug 15, 2024 | Technology & World News
The digital age has revolutionized the travel sector, making it more dynamic and accessible than ever. Adtech solutions are at the vanguard of this transition, enabling advancements that improve both the travel experience and the marketing methods used by travel...
