With a special product pop-up at Selfridges, R&B legend USHER is bringing his Past Present Future Tour off of the stage and into the center of London’s fashion scene.
Fans will have the opportunity to bring home a piece of the superstar’s most recent era when the much-anticipated collection is on display on the first floor of the upscale department store from March 31 to April 11.
The eight-time Grammy winner has created a limited-edition collection that combines tour-inspired design with streetwear. The collection, which includes hoodies, T-shirts, and caps, features striking visuals that combine images of USHER with British cash, the Union Jack, his iconic “U” insignia, and important tour dates. The merchandise is a must-have for any devoted fan and is made with both style and nostalgia in mind.
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Hundreds of fans flocked to witness USHER’s surprise in-store presence on March 31st, which kicked off the launch in style. A few fortunate guests even got to meet the R&B icon face-to-face. In a thoughtful Q&A with Kenya Hunt, editor-in-chief of ELLE UK, later in the event, USHER discussed his three-decade career, his love of fashion, and his partnerships with designers during his tour.
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The Past Present Future Tour’s eye-catching visual identity is seamlessly extended into the pop-up experience itself. The room has sleek, modern interpretations of road cases, backstage features, and wardrobe storage, all of which draw influence from the world behind the scenes of a world tour. The outcome? a sophisticated yet immersive environment that reflects the accuracy, fluidity, and intensity of USHER’s live performances.
Before seeing USHER live at The O2 in London, where he will play many sold-out gigs throughout April, fans can check out the exclusive pop-up and pick up their favorite items. The superstar will then go to Paris, Amsterdam, and Berlin as part of the Past Present Future Tour’s European leg.
USHER: PAST PRESENT FUTURE UK / EUROPEAN 2025 TOUR DATES:
Sat 29 March – London, UK – The O2 Arena
Tues 01 April – London, UK – The O2 Arena
Wed 02 April – London, UK – The O2 Arena
Sat 05 April – London, UK – The O2 Arena
Sun 06 April – London, UK – The O2 Arena
Tues 08 April – London, UK – The O2 Arena
Wed 09 April – London, UK – The O2 Arena
Fri 11 April – London, UK – The O2 Arena
Tues 15 April – Paris, France – Accor Arena
Wed 16 April – Paris, France – Accor Arena
Tues 22 April – Amsterdam, The Netherlands – Ziggo Dome
Wed 23 April – Amsterdam, The Netherlands – Ziggo Dome
Fri 25 April – Amsterdam, The Netherlands – Ziggo Dome
Sat 26 April – Amsterdam, The Netherlands – Ziggo Dome
Mon 28 April – Amsterdam, The Netherlands – Ziggo Dome
Thurs 01 May – Berlin, Germany – Uber Arena
Fri 02 May – Berlin, Germany – Uber Arena
Sun 04 May – Berlin, Germany – Uber Arena
Tues 06 May – London, UK – The O2 Arena
Wed 07 May – London, UK – The O2 Arena
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