The providers are looking to the content to help distinguish their services and fight churn as the rivalry for customers’ attention among FAST services intensifies. Here are three actions taken this week by Vizio, Roku, and Redbox Free Live TV.
The days of snatching up some unused content, uploading it to a FAST service, and then collecting the advertising income may be coming to an end. The number of free TV programs used by US and Canadian viewers has increased from 2.4 to 3.9 in the past year. Utilizing so many services might appear to be good news for the sector, but it actually points to a larger issue: churn. In Q4 2022, more than a third of viewers—up from a quarter six months earlier—said they only use a FAST program for, at most, three months.
For the purpose of attracting and keeping customers, FAST services invest in fresh, better material. And the risks are at an all-time high. In the US alone, the market for FAST linear is anticipated to surpass $10 billion in 2027. Here are three current instances from this week’s news stories.
With BetMGM, Vizio releases a miniseries just in time for March Madness.
vizio_3pointers_silo (1)Vizio has fans covered if they want to host the ideal game party as March Madness begins this week. A four-part series called 3 Pointers with Man vs. Food sensation Casey Webb will premiere on March 17 on Vizio. The business that produces the premium series is BetMGM, a provider of gaming and sports betting entertainment.
The program is produced by the food and lifestyle content company Turn Card Content. It will be available on demand from Vizio’s WatchFree+ and will include recipes and entertaining advice to make any game day party effective. Being displayed on the Vizio SmartCast hero bar on the TV’s home screen when it is switched on will make it difficult to miss as well. According to Vizio, some companies’ sales have increased by 34% as a result of exposure in the hero bar.
The Roku Channel launches the Mythical 24/7 channel
Pluto TV viewers by age groupIn order to package content from their Mythical entertainment business for YouTube and other social platforms for the viewer of linear connected TV, Roku is collaborating with social media stars Rhett & Link. The two have introduced a carefully curated linear channel on The Roku Channel dubbed Mythical 24/7. There are segments of the well-known comedy specials Good Mythical Morning, Good Mythical More, Mythical Kitchen, and Ear Biscuits on the channel.
Roku is disproving the notion that young people prefer to interact with their favorite material on demand and on their phones with this move. According to Similarweb statistics, the channel might succeed. Over 50% of the FAST linear market leader Pluto TV’s viewership is under 34 years old, and nearly a quarter is under 24.
In addition, 14 WB Discovery and 3 ViX channels have recently launched or will do so shortly on the Roku Channel. Recently, an MLB station was included.]
QVC and HSN are now on Redbox Free Live TV.
The venerable Kiosk business launched Redbox Free Live TV in an effort to make streaming TV available to Redbox Plus members, who primarily use traditional media. However, the service falls short of the best streaming linear providers in terms of the number of channels it offers. Redbox has started to play catch-up since being acquired by Chicken Soup for the Soul Entertainment.
The famous QVC and HSN linear channels from Qurate Retail Group are already widely accessible on streaming services. It was revealed this week that the channels would be available on Redbox Free Live TV. The Redbox app will soon add its first live shopping channels, joining the more than 160 others that are already accessible.
Additionally, Chicken Soup has made original on-demand content available on Redbox Free Live TV and sister site Crackle Plus, three of which were produced in honor of Black History Month.
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