{"id":29623,"date":"2024-05-14T18:14:17","date_gmt":"2024-05-14T18:14:17","guid":{"rendered":"https:\/\/radiantmedia.io\/?p=29623"},"modified":"2024-05-14T18:14:18","modified_gmt":"2024-05-14T18:14:18","slug":"advertisers-might-kill-cable-tv-before-cord-cutting-does","status":"publish","type":"post","link":"http:\/\/ec2-34-197-49-85.compute-1.amazonaws.com\/?p=29623","title":{"rendered":"Advertisers Might Kill Cable TV Before Cord Cutting Does"},"content":{"rendered":"\n

For years, the death of cable TV has been forecast as an increasing number of Americans abandon cable TV in favor of streaming services. <\/strong><\/h2>\n\n\n\n

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However, marketers’ shift away from traditional TV may kill cable TV and, more significantly, the cable networks it offers.<\/p>\n\n\n\n

Many cable TV networks expected streaming to keep advertisers and Americans happy, however streaming services such as MAX, Peacock, Paramount+, and Disney+ have yet to recoup revenue lost due to the drop in cable TV viewership.<\/p>\n\n\n\n

READ MORE: The FCC Prohibits Cable TV\u2019s hidden Fees, Requiring Companies To Disclose The Whole Cost Of Their TV Packages<\/a><\/strong><\/p>\n\n\n\n

More importantly, advertisers are moving away from traditional advertising. According to the Wall Street Journal, when Oreo released its new space-themed cookie, the company spent no money on television advertising, instead promoting it through social media and websites such as Amazon and Walmart.<\/p>\n\n\n\n

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Madison estimates that traditional TV advertising cost marketers $60 billion in 2016. That figure is expected to fall below $30 billion for standard televisions. This is a major blow to cable TV, as digital TV revenues are expected to fall by about $50 billion by 2025.<\/p>\n\n\n\n

READ MORE: Cable TV And Satellite Companies Such As Spectrum, DIRECTV, And Comcast Lost More Than 6.9 Million Subscribers In 2023<\/a><\/strong><\/p>\n\n\n\n

The fall in viewing has impacted cable TV networks, but advertisers stepping away has reduced revenue even more.<\/p>\n\n\n\n

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The continued decline in advertising income has had a greater influence on the future of cable TV than cord cutting. If this pattern continues, a lack of funds may push many tiny cable TV networks to close much sooner than cord cutting alone would. The question now is how quickly advertisers will abandon cable TV.<\/p>\n\n\n\n

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Radiant TV, offering to\u00a0elevate your entertainment game!\u00a0Movies, TV series, exclusive interviews, music, and more\u2014download now on various devices, including iPhones, Androids, smart TVs, Apple TV, Fire Stick, and more.<\/strong><\/em><\/p>\n\n\n\n

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