With record-breaking viewership, soaring music streams, and billions of social impressions, this year’s AMAs proved the power of live music television.
The 2025 American Music Awards (AMAs), hosted by global superstar Jennifer Lopez, delivered impressive ratings and sparked widespread buzz across TV and digital platforms. The star-studded event reached over 10 million unique viewers across its CBS premiere on Memorial Day (Monday, May 26) and encore airings on MTV (May 27), CMT (May 28), and BET (May 29).
The CBS broadcast alone attracted 5.2 million viewers in Nielsen Live+7 ratings, marking the AMAs’ largest audience since 2019 and a 38% increase over its last live airing in 2022. The broadcast also claimed the title of #1 show of the night across all networks.
Additionally, the 2025 AMAs became the most-watched entertainment program on Memorial Day since 2021, further solidifying the show’s enduring appeal.
Music Streaming Surge
Following the high-energy performances and unforgettable moments at the AMAs, several artists saw significant boosts in on-demand music streaming:
- Becky G’s “Que Haces” (released May 2, 2025) experienced a 70% increase in streams.
- Gwen Stefani’s “Swallow My Tears” from her album Bouquet (released October 2024) jumped 87% in streaming activity.
- Reneé Rapp’s latest single “Leave Me Alone” (released May 21, 2025) surged 44% in streams post-show.
(Source: Luminate; percent change measured from May 26 to May 27)
Social Media Buzz and Digital Impact
The AMAs generated a massive wave of online engagement, with 9.2 billion potential impressions recorded across social platforms.
- The official AMERICAN MUSIC AWARDS accounts amassed 160+ million video views within the first 7 days on Instagram, TikTok, X, and Facebook. (Source: ListenFirst)
- Popular streamer Kai Cenat’s live Twitch broadcast of the event peaked at 205.5K live viewers, ultimately totaling 3.6 million views. (Source: TwitchTracker)
With strong broadcast numbers, a notable lift in music streaming, and extensive social media reach, the 2025 AMERICAN MUSIC AWARDS proved to be a powerful force in both entertainment and pop culture — signaling a vibrant future for one of music’s biggest nights.
(Source: Nielsen “Unique Viewers” based on 6+ minute qualifier, Most Current Data)
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